According to NLP theory, we have four major representational systems – visual, auditory, kinesthetic, and digital. A visual representational system means you prefer seeing over hearing or touching. Auditory, of course means discussing, talking or sounding things out. Kinesthetic relates to doing, moving and the like. and digital refers to sequential processes (e.g. a flowchart or standard operating procedures).
Identify your own preferences when you think of your favorite activities, the thoughts in your head, and basically come to awareness of how you get a sense of the world around you.
photo credit: cooperniall
The implications are tremendous. What if you could sell to a preferred representational system (PRS) and increase conversion rates? What if you could interrupt negative behaviors by jarring the PRS? What if you could identify a person’s PRS and use that to get them to enjoy something that isn’t within their PRS? 
To be sharp in assessing a person’s PRS, observe their behavior, including eye movements (will discuss this in another post), physiology, preferences for activity. Listen also to sensory words being used. Visuals tend to use “see, color, bright” words. Auditories use words like “hear, speak, harmonize”. Kinesthetics “feel, touch, weigh” their thoughts. HINT: these are definitely not exhaustive but you should listen to more people speaking so you can see patterns evolving over time. Get it? (hint, read the HINT).
